BRAND: LEGO®
PROJECT: LEGOLAND Exisiting Estates - LEGOLAND Billund
DETAIL: Minifigure Speedway is a high‑energy family duelling coaster where two fearless teams—the Legends and the All‑Stars - go wheel‑to‑wheel in the ultimate Minifigure race! Your host? None other than Roxie, the “Most Awesome Minifigure Racer of All Time.”
Choose your team, fuel up your race car with your captain’s favourite wacky booster—whether it’s bananas, popcorn, or something even more unexpected—and blast off as both sides compete for victory.
ROLE: Creative Lead
Opened March 2026
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ROXIE - "The Most Awesome Minifigure Racer of All Time"
Roxie is the leading character of the attraction who's giant statue has been erected in front of the race track to celebrate all of her racing successes.
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QUEUE LINE ENTRANCE - CHOOSE YOUR TEAM
As guests approach the attraction they're welcomed by a large portal that encourages to pick their team to race with.
Final Portal - Built
Portal Concept Design Render
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QUEUE LINE - PREPARE TO RACE
Throughout the queue they get to know their team, get indoctrinated as a racer and see as their Minifigure captains prepare the fuel they need to get them across the finish line fastest!
Queue Line Concept Renders
Queue Line Complete Ride Photos
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ON-RIDE - TIME TO RACE!
Riders enter the Pre-Show and are given a team briefing by Roxie herself, before being appointed their racing captains. They then board their designated team coloured race cars and are launched out on to the Minifigure Speedway track. The cars traverse the winding tracks, dodging obstacles before reaching the top of the lift hills, and doing it all over again - but in reverse!
On-Ride Concept Renders
On-Ride Final Ride Experience