In my role as a Creative, I lead the creative direction of themed entertainment projects across the LEGOLAND Existing Estate Parks, guiding each attraction from initial concept through to final delivery. I follow a rigorous design process, producing comprehensive 'Themebooks' that serve as the definitive reference for all project stakeholders. My responsibilities span Blue Sky Concepting, Concept Design, 3D Modeling, and Detailed Design, as well as vendor coordination and creative oversight throughout the project lifecycle.
All of my current projects as unannounced/ under NDA.
