BRAND: LEGO
PROJECT: LEGOLAND Exisiting Estates
DETAIL: In my role as a Creative, I lead the creative direction of themed entertainment projects across the LEGOLAND Existing Estate Parks, guiding each attraction from initial concept through to final delivery. I follow a rigorous design process, producing comprehensive 'Themebooks' that serve as the definitive reference for all project stakeholders. My responsibilities span Blue Sky Concepting, Concept Design, 3D Modeling, and Detailed Design, as well as vendor coordination and creative oversight throughout the project lifecycle.
A number of my current projects are under NDA and therefore cannot yet be shared.
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LEGOLAND California & Florida - Galaxy Land Project
3D Visualisation work - Used for Conceptual visualisation and marketing on park's social media.
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Initial Concept Art
LEGOLAND Malaysia - BrickFest Interactive Brick Build Activity
Concept and Creative Direction - Interactive Brick Build Model used as part of the park's BrickFest event for guests to build upon.
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LEGOLAND Malaysia - Ferrari Project
Coming Soon.